December, 2007

Recruitment & Retention - December, 2007 - Full Issue PDF
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Engaging High School Sophomores
By Catherine Stover
Recruiters, are high school sophomores on your radar screen? If they aren’t, consider the new findings of a study by higher education marketing firm Stamats.

Newswire
What about low-income students? Higher education needs to examine how it encourages or discourages low-income students from attending four-year institutions, not only for society’s sake but also to keep pace with the reality of the U.S. population, says Peter Sacks, author of the new book Tearing Down the Gates: Confronting the Class Divide on Campus.

Using Data to Fine-Tune the Admission Process at Clarkson University
By Catherine Stover
As an engineer, Brian Grant likes numbers. In his current position as director of admissions at his alma mater, Clarkson University, he analyzes the data associated with prospects, applications, admissions, and graduates. While his institution has always had a very strong yield after students applied, Grant wondered how he could increase the size, quality, and diversity of his prospects.

The New Marketing Mix: Using the Web and Print to Deliver the Admissions 1-2 Punch
By Jennifer Patterson Lorenzetti
You could always tell which households contained a high school junior. As a member of Generation X, I could look down my block and know instantly which houses had the juniors and which did not, just from watching the mailman. The inevitable deliveries of stacks of mail, composed mostly of glossy printed college viewbooks with tear-out reply cards and paper applications, were a sure sign that a standardized test score had gotten a student’s name on the mailing lists of dozens of colleges.

Five Things Every New Mentor Should Know
By Patricia Ann Brock
As the director of Teacher Opportunity Corps at Pace University’s Center for Urban Education in New York City for over a decade, I have had the opportunity to teach and advise college students who plan to become inner-city teachers. They learn that “the goals of the mentoring programs are to help at-risk students stay in school, to improve their academic skills, and to build interpersonal communication skills and self-esteem”.