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In This Issue Current Issue Archives

April, 2007

Recruitment & Retention - April, 2007 - Full Issue PDF

Tuition Discounting – the Nuts and Bolts
By Ron Allan
Before beginning a program of focusing your institutional financial aid to support your enrollment goals, it’s important to have a good grasp of the nuts and bolts of tuition discounting. In fact, if you are a financial aid director or an enrollment manager, this is a subject about which you cannot know too much.

Newswire
Recruiting technique: Unlike in graduate schools of law and medicine, women are under-represented in graduate schools of management. MIT Sloan wanted to increase interest among, and matriculation of, women, but wanted to avoid obvious segment-driven marketing––avoid creating a “diversity” initiative where the targeted constituency can often feel talked down to.

Collaboration Is Key to Successful Retention Efforts at DSU
By Catherine Stover
“Increased collaboration between student affairs and academic affairs” may be on the wish list for many campuses, but it’s increasingly the way of life at Dakota State University in Madison, South Dakota. Its Institutional Effectiveness Committee includes representatives from each office on campus so that everyone can support the strategic plan’s goals.

DSU’s Retention Plan
The following is an excerpt of Dakota State University’s retention plan, as described in the Higher Learning Commission’s Academic Quality Improvement Program. To read more, go to: www.aqip.org/?option=com_actionsearch Used with permission.

The New Buzz in College Student Marketing: How Should We Respond to Social Networking Sites?
By Brian A. Vander Schee
Students of all ages use the Internet to become savvy consumers of higher education. The growing use of social networking sites in particular has created an explosion in student communication regarding collegiate experiences.

Faculty Advising as a Crucial Element in Student Retention at Woodbury University
By Joan Marques
At Woodbury University, there is now a strong correlation between successful advising and increased student retention. Student advising has become increasingly important as a strategy to increase student success.Until a year ago, advising for the entire non-traditional student body was performed exclusively by advisors who worked in the student services department. However, this process demanded a heavy toll from these advisors during peak registration periods. As a solution, the advising responsibility for the graduate section of the non-traditional students was transferred to adjunct faculty advisors.