Are the best writers and communicators on your campus in your financial aid office? Probably not. And yet perhaps they should be. The financial aid office has three very important communication tasks, all of which are high-profile. First, the office writes financial aid award letters. Second, the office must now answer policy questions about its relationship with lenders. Third, the office helps students understand their financial aid packages. In recent weeks, controversies have highlighted how important effective communication is in all these areas and how easy it is to miscommunicate.