July, 2007

Recruitment & Retention - July, 2007 - Full Issue PDF
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Recruitment and Retention Is Everyone’s Business at Southern Nazarene University
By David Alexander
The words “I’m not coming here!” caught me by surprise. Two hundred and fifty anxious high school students had just descended on our campus’s School of Music for a daylong contest; the unexpected comment I overheard from the young lady was crisp and biting.

Top 10 Reasons Students Struggle and Drop Out Freshman Year—and What You Can Do About It
By Carol Carter
For the last 15 years, I have worked with college professors on the freshman First Year Experience course. Six years ago, I was dismayed by the growing numbers of students who needed remediation and/or were just generally unprepared for college. The problem was clear: There is not enough academic, emotional, or social preparation from middle school and high school to do college-level work and, later, to succeed in the world of work.

From Equity and Excellence in American Higher Education
By William G. Bowen, Martin A. Kurzweil, and Eugene M. Tobin
An approach discussed more and more frequently is to provide admissions preferences to applicants on the basis of socioeconomic status (an approached termed “class-based affirmative action”). An obvious first question is, are such preferences being given now?

But Who Is Going to Pay for It? An Interview with Sean Callaway
By Catherine Stover
We are interested in knowing more about what happens when students of lower socioeconomic status apply to colleges, so we asked Pace University’s Sean Callaway to tell us about the experience of the students in his Upward Bound program.

Three Cost-Effective Recruitment Strategies
By David Boisvert
I have been involved in higher education for over 25 years, and I have seen the repetitive and traditional nature of marketing and advertising over that time. As our enrollment profession has become more data-driven and scientifically oriented, advertising and marketing have become more focused. We now consider the demographic and psychographic profiles of our enrollment populations. Some of the media used in recruitment are catalogs, view books, search pieces, videos, brochures, and other forms—too many to list.