January, 2008

A Purpose-Guided Campus — Homework to Mentoring Hall
By Jerry Pattengale, Don Sprowl, Rob Thompson, and Kim Parker
You are not at Indiana Wesleyan University very long before you bump into its mission. The vision statement, “to produce world changers,” is not only on plastic wallet-size cards but also woven throughout the curriculum via the World Changing Outcomes— beginning with the first-year seminar called “Becoming World Changers,” a three-credit liberal arts class held in the Globe Theater.

Recruitment & Retention - January, 2008 - Full Issue PDF
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The Changes One Department Made to Increase Student Engagement and Graduation Rates
By Bob Cipriano and Richard L. Riccardi
Do decisions made at the departmental level influence student engagement and graduation rates? We found that they did make a significant difference in the Department of Recreation and Leisure Studies at Southern Connecticut State University.

The Top Five Things We Should Know about Marketing to Millennials in 2008
By Brian A. Vander Schee
Marketers who focus on “youth consumers” take this generation very seriously. In September 2007 they gathered at the “Millennials Conference” in New York City (see www.millennialsconference.com). The opening session featured executives from MTV, Jupiter Research, and Alloy Media + Marketing presenting “Five Things You Need to Know about Millennials.” Here is what those of us in higher education can learn about marketing to this age group.

Successful Retention at the University of New Haven
By Jennifer Patterson Lorenzetti
In 1998, retention between freshman and sophomore year at the University of New Haven hovered around 61 percent. For 2006, the university posted a 79 percent retention rate between freshman and sophomore year, a dramatic increase.

NACAC: Admission Trends for 2008
By Melissa Clinedinst
Here are some trends that we at the National Association for College Admission Counseling (NACAC) believe are likely to affect admission offices in 2008: