March, 2008

Recruitment and Retention Efforts Pay Off at Salve Regina
By Laura Putre
In the early 1990s, Salve Regina University in Newport, R.I., was a school that attracted mainly local students, and not always those of the highest caliber. The big draw at this Catholic liberal arts college—which now has about 2,300 students—was the campus, which overlooked the ocean on Newport’s Cliff Walk and included renovated former vacation mansions and cottages as its residence halls and classroom buildings.

Recruitment & Retention - March, 2008 - Full Issue PDF
…

Does it make sense to cut tuition rates? An interview with Lucie Lapovsky
After reading about Blackburn College’s decision to cut tuition rates (www.insidehighered.com/news/2008/01/15/blackburn), we had a few questions for tuition discount expert Lucie Lapovsky, an economist at Mercy College and higher education consultant.

Observe, Report, Serve, Protect, Enforce, Apprehend – Or All of These?
By Ralph Hatley
The mission of the campus protective agency can include the following: observe, report, serve, protect, enforce, apprehend, or all of these. Historically, most institutions that enroll less than 15,000 students have determined that their campus agencies should serve them (accesses, flat tires, etc.) and protect them (patrols, escorts, preventive acts), but should not enforce or apprehend violators – especially if the violator is a campus community member.

Student Marketing 2.0: Tapping into Social Networks
By Jerry Allocca
You know that hundreds of millions of young people log on to social networking sites (such as myspace.com, Facebook.com and hi5.com) every day to connect with old friends; make new ones; discuss interests; share news, photos, and videos; and get advice.

Newswire
News stories we hope you didn’t miss: Here are some stories that we think are particularly important.

Pressing Forward at NASFAA
By Philip R. Day
As president of the National Association of Student Financial Aid Administrators (NASFAA), I have one overarching goal: to ensure that anyone who dreams of attending college will not be thwarted by financial resources. I share this aspiration with more than 13,000 financial aid administrators across the country. Achieving this goal is far from simple. Vague or restrictive laws, elaborate application processes, and complex regulations work against our best efforts to increase access to postsecondary education.