June, 2008

Recruitment and Retention - June, 2008 - Full Issue PDF
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Retention Efforts at Utah Valley State College
By Cheryl Hanewicz, Ron Hammond, and Sandi K. Ness
Utah Valley State College (UVSC) is one of the fastest-growing colleges in the United States. Its enrollment more than doubled between 1993 and 2008, from 10,510 to 24,987.1 UVSC’s students are children of the uniquely extended Utah baby boom, which lasted from 1946 to 1984.2 Eighty percent of its student body comprises local community members who are children of those boomers.

How Improving Campus Visits Increased Applications at Franklin & Marshall College
By Aaron Basko
While travel, publications, and marketing efforts command much of the attention of experienced admission staff members, campus visit opportunities are typically assigned to junior staff and often given limited resources. This was certainly the case at Franklin & Marshall College in Lancaster, Pennsylvania, in 2001-2002, when I began my work there.

Ten Steps to Writing and Implementing a Strategic International Recruitment Program
By Marguerite Dennis
With the anticipated decline in the traditional college-age population projected to negatively impact new freshmen enrollment, many colleges and universities throughout the United States are planning and hoping that international students will make up for some of the decline of new students in the future.

Newswire
Recently, higher education has taken some hits in the media for not doing enough to control costs. USA Today, for example, recently ran an article titled “Our view on affordable education: Despite soaring tuition, colleges shun cost-cutting: Spending on recruiting, amenities drives up prices at ‘Jacuzzi U.’”

Considering an Alternative to the Traditional Fee Policy
By Brian A. Vander Schee
Does your student fee policy solve more problems or create more problems? While charging students extra fees for parking, lab courses, transcripts, activities, and graduating does create user-based revenue streams, there is no doubt that these fees also can create a negative perception of your campus’ pricing policies.