July, 2008

Recruitment & Retention - July, 2008 - Full Issue PDF
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Increasing Retention by Helping Students Manage Financial Issues at Clarion University
By Paul Bylaska
Students with financial problems can succeed. They just need a little help at their moment of need. It’s about being more effective in reaching students we might otherwise lose — retention in its truest sense. CFOs and accountants should understand what retention means to the financial side of the house. If they don’t, share this article, and let’s start the discussion.

Using Alumni to Recruit at Old Dominion University
By Kimberly Buster-Williams
Using alumni to recruit requires more than just cobbling together a patchwork of fairs to attend and students to call.

Attracting and Retaining Adult Students at LeTourneau University: It's Not as Clear Cut as It Used to Be
By Chris Fontaine
One of the biggest challenges facing all higher education institutions today is the delicate balance of integrating academics with the flexibility to operate like a for-profit business. Depending on rooted cultures and philosophical challenges within each institution, this challenge can be a daunting (and sometimes impossible) proposition.

Newswire
Factors that threaten persistence; New admissions criterion; Recruitment strategy--adding sports teams; Correction

Considering YouTube?
By Jerry Allocca
As the impact of traditional advertising wanes, YouTube is where your institution needs to be seen — and heard. Read on for tips and links to examples.