“Cheating is not really considered a bad thing by students. Since everyone does it once in a while, it is kind of like going over the speed limit. Everyone knows that it is against the rules, but everyone still does it.” A male student made this comment in an exploratory discussion group used to better understand students’ beliefs and attitudes about cheating. The quote is a grim reminder why academic integrity continues to be such a prevalent and pernicious problem at our institution.