Death of a Metaphor: Why You Should Never Talk to Faculty as if a University Is a Business
Often, in an effort to speak persuasively to certain outside stakeholdersólegislators, potential donors, business leaders, the general publicóleadership quite reasonably uses language tailored to those stakeholders. But what happens when we use the same framing to connect with faculty?
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- Death of a Metaphor: Why You Should Never Talk to Faculty as if a University Is a Business