Managing Ethical Concerns in Marketing Courses

Academic Leader

For many academics the broad question, harshly put, is whether it is ethical to teach students how to influence the choices of consumers using sophisticated behavioral science techniques. A related question—the one addressed by this article—is whether it is possible for university administrators and faculty to effectively manage the ethical issues attendant to marketing courses.

The full article is only available to online subscribers of Academic Leader
Log in to read full article
Subscribe to Academic Leader