Four Best Practices in Online Enrollment Management
In the beginning of distance education, there were the large for-profit institutions. These corporations were "the earliest and most aggressive adopters" and they forever changed the way distance education programs need to look at enrollment management. As a result, other entrants into the field of distance education "realized they had to go out and market and compete, [which is] something non-profits were not accustomed to. It created a nationwide competitive environment."