Three Future International Student Recruitment Trends

Written by: Marguerite J. Dennis

At many conferences, the sessions on college and university sustainability are among the most popular. Rating agencies, private consultants, and senior administrators wonder whether the current business model, which has been in existence for decades, is still valid. The higher education landscape has shifted not only in the United States but also worldwide.

Many colleges and universities have decided that the enrollment of international students—particularly full-paying international students—is the answer to solving fiscal problems. Committees are formed, recruiters sent abroad, and tuition calculated. However, the countries with the largest U.S. student enrollments, China and India, which together account for more than a third of all foreign students in the United States, may not continue to send record numbers of students to American schools in the future.

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This article appeared in the September 1, 2012 issue of Recruitment & Retention.

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