Market Research on Adult Learners: Going Beyond Hearsay

Anecdotal accounts are not enough to help an institution market its programs to adult learners. An increasingly competitive environment requires institutions to gather and use reliable market data, says Carol Aslanian, senior vice president of EducationDynamics' Market Research Services Division. She spoke with Recruitment and Retention about the why collecting market data is so important to an institution’s effort to enroll adult students.

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This article appeared in the September 1, 2010 issue of Recruitment & Retention.

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