Practical Tips for Improving Your Enrollment Program

Madison, Wis.—September 22, 2008 — If your institution has been grappling with the complicated process of developing or refining an enrollment management program, you understand how endlessly complex the concept is. Fortunately, there are insiders who have mastered the process and are willing to share their expertise. In this 90-minute seminar, Marguerite J. Dennis discussed her nearly 40 years of experience in a compelling, practical guide to this vital topic.

In demystifying strategic enrollment management, Dennis provided the knowledge and tools needed to: establish a strong program; attract the students you want; and gain greater control over enrollment at your institution.

“Depending on size and administrative structure, enrollment management will be different in probably each of the schools tuned in to this webinar,” Dennis noted. She went on to provide a clear, easy-to-follow presentation that spanned the past, present and future of enrollment management programs.

Dennis consistently—and often with humor—emphasized the practical. She warned that a comprehensive program will take three years to implement, and took a studied approach to advances such as 2.0 and 3.0 web-based marketing. “The enrollment manager of the future needs to incorporate and needs to strategize perhaps one or two technological things that he or she can do, and not try to do everything,” she said.

The seminar included 20 informative minutes of listener questions at the end, and was generously sprinkled with personal anecdotes and timely examples. As she broke down the complex subject matter with her commonsense approach, Dennis’s enthusiasm for her work shone:

“You should be and will be fine tuning the program over and over again each year. I’m coming up on my twentieth year at Suffolk, and I am still tweaking this program. It evolves. It is extremely organic and it should be. If you’re doing your job, you can’t say this is what it is, and put it on a shelf, and do the same thing year after year after year.”

If you missed the seminar and would like to make use of Dr. Viniar’s insight and advice at your institution, you can order the program in CD or print transcript format, both of which include the presenter's handouts.

Magna Publications is a leading publisher of newsletters and other information products in the higher education segment. Magna also manages onsite and online conferences on topics of interest to higher education.

For more information please contact David Burns, Publisher, Magna Publications, Inc., at 608-227-8109, or dburns@magnapubs.com.