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In This Issue Current Issue Archives

August 1, 2006

Distance Education Report - August 1, 2006 - Full Issue PDF


A Cold Hard Look at Distance Education
In order to make money with a distance education program, you need what Stephen Ruth calls a “very high level of infrastructure.” Ruth is Professor of Public Policy and Technology Management at George Mason University and Director of the International Center for Applied Studies in Information Technology. By high level he means the kind that can only be purchased with about $100 million dollars in total annual volume.

Ask Naj
Dear Naj The administration here sees a distance education world getting more and more crowded with competitors. As a result, we are often encouraged to “think like marketers.” But it seems to me that there are several ways to do this. We could be marketing by creating mass internet marketing campaigns. Or we could be marketing by providing such excellent teaching and service that our reputation sets us in the first tier of distance education programs. Don’t you think that marketing really begins at home? How can I convince my associates of this? Top Tier?

Getting By With a Little Help from One's Friends: Mentoring Program Boosts Faculty Retention
By Jennifer Patterson Lorenzetti
Becoming a new faculty member is seldom an easy transition. Whether the instructor is simply transitioning to a new university or stepping into a classroom for the very first time, there are questions large and small that arise every day about policies, procedures, techniques, and technologies. For the online instructor, this sense of disorientation is only made more difficult by the faculty member's off-site location and the necessary technology that can seem as much a communication barrier as a communication tool.

Missing a Global Market: Can U.S. Distance Education Compete Internationally?
Is American distance education ready for export? Professor Caroline Sherritt, PhD, chair of Educational Administration and Research at Texas A&M University-Corpus Christi, thinks that American public institutions are in danger of missing the boat that’s headed overseas, while major for-profit institutions solidify their hold on international markets. There may still be time, she says, to get in under the wire, if we do things right.

In the News
Survey: Public Colleges & Universities Offer Best Buys in Online Degrees