August 1, 2006

Dear Naj The administration here sees a distance education world getting more and more crowded with competitors. As a result, we are often encouraged to “think like marketers.” But it seems to me that there are several ways to do this. We could be marketing by creating mass internet marketing campaigns. Or we could be marketing by providing such excellent teaching and service that our reputation sets us in the first tier of distance education programs. Don’t you think that marketing really begins at home? How can I convince my associates of this? Top Tier?

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