January 15, 2006

Dear Naj, The people who make marketing decisions for our online programs are using a lot of techniques that I consider kind of tacky–and ineffective as well. I mean things like a really aggressive use of banner ads and (worse) pop-ups. I know there must be a better way to do this and get the enrollment we need, but I don’t know enough about marketing to make the argument. What do you think? Ad-man

Subscribers: Click Here for the Full Story

Non-Subscribers: Click Here to Subscribe