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In This Issue Current Issue Archives
December 1, 2006
| Distance Education Report - December 1, 2006 - Full Issue PDF … |
| Two Strategies for Branding Your Distance Learning Program By By Jennifer Patterson Lorenzetti If you are holding a carbonated beverage in your hand while reading this issue of Distance Education Report, stop to consider how good the cola companies are at branding their products. In an effort to sell a few pennies’ worth of sweetener, flavor, and carbonated water, companies like Coca-Cola invest huge amounts of time and money into developing a corporate brand. What does the branding of a beverage with little nutritional value have to do with the serious business of higher education? A lot. |
| Academic Freedom vs. Teaching Online: Calling a Truce? “When a person begins to feel as though Big Brother is watching their progress in their Internet course, then that becomes very disconcerting… To me that smacks of an infringement of academic freedom,” says Gwen Whitehead, associate professor of English at Lamar State College-Orange (LSCO), in Orange, Texas. Whitehead and her colleagues have been going through a long process of trying to find a balance between the precepts of academic freedom and the requirement of putting a pedagogically sound online course together. Is there some basic incompatibility between the two imperatives? There may be an answer in Whitehead’s story. |
| Think Before You Leap into a Partnership “Partnering” seems to be a current buzzword in academe. The literature is full of success stories about the benefits of partnerships, but, warns John Orlando, instructional resource manager at the Norwich University School of Graduate Studies, not all partnerships succeed. |
| The TEACH Act—A Distance Educator’s Update The laws of copyright and intellectual property remain hazy to many distance educators. While some larger programs have a whole department dedicated to intellectual property questions, or at least one dedicated staffer, many small and medium-sized program administrators have to teach themselves the basics. In order to help, we talked recently with Arnold Lutzker, of Lutzker and Lutzker in Washington, DC. |
