December 1, 2006

By By Jennifer Patterson Lorenzetti

If you are holding a carbonated beverage in your hand while reading this issue of Distance Education Report, stop to consider how good the cola companies are at branding their products. In an effort to sell a few pennies’ worth of sweetener, flavor, and carbonated water, companies like Coca-Cola invest huge amounts of time and money into developing a corporate brand. What does the branding of a beverage with little nutritional value have to do with the serious business of higher education? A lot.

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