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December 15, 2006
Better Marketing, Better Retention: Working Across the Student Life CycleBy Jennifer Patterson Lorenzetti
When does your university engage in marketing activities? For many universities, the traditional answer is that marketing occurs when trying to attract potential students to contact, apply to, and eventually enroll in the university; in short, marketing is an admission function. However, all thoughts of marketing disappear as soon as the student enrolls.
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