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March 15, 2006
Business Model for Online Offerings Benefits Students, ProgramThe idea of a university distance education program as a semi-independent profit-making entity has fallen into disfavor since the crash of so many of the late-90s academic ventures in for-profit distance education. People in academia are allergic to talk of students as customers and institutions as enterprises, and they have some good reasons to be. But Albert Powell Jr., Ph.D., director of independent learning and educational outreach at Colorado State University, maintains that the very nature of distance education makes it work best with businesslike approaches and structures, and hes eager to show people how to apply them.
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