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In This Issue Current Issue Archives

March 15, 2006

Business Model for Online Offerings Benefits Students, Program

The idea of a university distance education program as a semi-independent profit-making entity has fallen into disfavor since the crash of so many of the late-90’s academic ventures in for-profit distance education. People in academia are allergic to talk of students as “customers” and institutions as “enterprises,” and they have some good reasons to be. But Albert Powell Jr., Ph.D., director of independent learning and educational outreach at Colorado State University, maintains that the very nature of distance education makes it work best with businesslike approaches and structures, and he’s eager to show people how to apply them.


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