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RESOURCES
FOR HIGHER
EDUCATION
Newsletters:
In This Issue Current Issue Archives
August 1, 2005
| Distance Education Report - August 1, 2005 - Full Issue … |
| Marketing Distance Programs and Courses: A relationship marketing strategy By Catherine Stover If you ever have had a follow-up phone call from the place that services your car or received a gift card on your birthday from a retailer or been asked if you’d like to set up a prescription automatic refill schedule by your pharmacist, you have experienced “relationship marketing.” The goal for this type of marketing is to create a long-term, customized relationship with you, the consumer, that is based on knowledge of your particular set of needs. |
| Dissertation, Distance, Disappointment… A cautionary tale for distance educators By By Sandy Stack I am a mother of two young children, a wife, a devoted daughter to aging parents, a vice president of a company in turmoil and a pursuer of the Ph.D. dream. I’m too busy to be doing this but here I am – with five years of juggling a personal life with work, coursework and dissertation planning behind me. |
| How eLearning is Changing Higher Education: A New Look By Jennifer Patterson Lorenzetti Distance education administrators may sometimes feel like higher education’s stepchildren. The departments charged with providing online learning find themselves reporting to the student support office rather than to the provost or vice president for academic affairs. And research studies often focus on whether or not the quality of distance education is equal to that of face-to-face courses. The questions are enough to make any distance education administrator feel a bit marginalized. |
| Automated Admissions Make the Most of Staff, Budget By Mary Lou Santovec The student-centered E-marketing System at California Polytechnic State University-San Luis, Obispo, is an example of how online technology can support the academy in new and different ways. |
| Designing for More Students, Sections: An Interview With Suzanne Dunn As director of product design at the R. Jan LeCroy Center for Educational Telecommunications of the Dallas County Community College District, one of Suzanne Dunn’s concerns is scalability—the degree to which an online course can be designed to accommodate more or larger sections of online courses without sacrificing quality. Distance Education Report recently spoke with Dunn about scalability and what it means for institutions and instructors. |
