August 1, 2005

By Catherine Stover

If you ever have had a follow-up phone call from the place that services your car or received a gift card on your birthday from a retailer or been asked if you’d like to set up a prescription automatic refill schedule by your pharmacist, you have experienced “relationship marketing.” The goal for this type of marketing is to create a long-term, customized relationship with you, the consumer, that is based on knowledge of your particular set of needs.

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