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RESOURCES
FOR HIGHER
EDUCATION
Newsletters:
In This Issue Current Issue Archives
April 15, 2005
A New Approach to Marketing Strategies for Distance EducationBy Jennifer Patterson Lorenzetti
Nationwide, a slowly-recovering economy has had a dramatic impact on higher education, as state budget coats have been drastically cut to fit the available economic cloth. While tightening budgets have been felt across all departments in colleges and universities, they have meant an increase in interest in return on investment for those charged with marketing.
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