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In This Issue Current Issue Archives

March, 2007

Campus Events Professional - March, 2007 - Full Issue PDF


Secrets of Networking: Four Tips from Andrea Nierenberg
Open any business magazine targeted to high-level executives who rush from meeting to meeting in pursuit of the perfect deal, and you are likely to find an article about the power of networking. Go to the business section of your favorite bookstore, and you will find books on networking aimed toward those who make their living from sales, for whom the size of the paycheck is directly tied to the number of people they know who are willing to buy from them. Or open your email, and you are likely to find an occasional announcement about a seminar or workshop purporting to share the secrets of networking. But what does networking have to do with the campus event planner?

Editor’s Letter
We’ve all heard the saying, “It’s not what you know, it’s who you know.” While I would be loath to suggest to an audience of academics that there is no value in content and skill, it is certainly true that much of our effectiveness stems from our ability to make connections.

AEP Conference Provides Vital Education to Campus Planners
By Kathleen S. Nelson
During my two years as former editor for Campus Events Professional, I received the gift of interaction and enjoyed a campus community spirit from the subscribers. Readers demonstrated a desire to learn. Planning celebrations, recognitions, and fund-raising events highlighted the challenges inherent to the art of special events. Executed under the tight scrutiny of an academic setting, these challenges bring the community of university event professionals to Academic Event Professional (AEP).

Boo-yah! Jim Cramer and ‘Mad Money’ Come to the Darden School of Business
Jim Cramer doesn’t care about making friends, he just wants to help viewers make some money—or so goes his standard patter on the hit CNBC show Mad Money. This break-out program features stock analysis and CEO interviews, along with Cramer’s unique rapid-fire recommendations during the “Lightning Round.”

Events and Conference Professionals to Converge in Baltimore
By Chris Stumpf
Nearly one in three members of the Association of Collegiate Conference and Events Directors-International (ACCED-I) are expected to converge in Baltimore, Maryland, for the group’s annual conference. This year’s “Learn MORE, Share MORE, Grow MORE, BaltiMORE” theme had organizers scrambling to fashion a program capable of living up to such a lofty slogan. I think we’ve done it, as you’ll discover below.

Doing Things “His Way”
By David Treber
On a Friday in mid-August several years ago, our governor declared that all state buildings’ air conditioners would be shut off for the weekend as he feared the kind of rolling power blackouts that California was suffering at the time. Too much air-conditioning use, the pronouncement went, would severely drain the state’s power supply—it was time to tighten the energy belt on some of the institutions that least needed the extra power. Besides, why would a college campus really need air-conditioning in the summertime, when there isn’t anything happening?