March, 2007

Open any business magazine targeted to high-level executives who rush from meeting to meeting in pursuit of the perfect deal, and you are likely to find an article about the power of networking. Go to the business section of your favorite bookstore, and you will find books on networking aimed toward those who make their living from sales, for whom the size of the paycheck is directly tied to the number of people they know who are willing to buy from them. Or open your email, and you are likely to find an occasional announcement about a seminar or workshop purporting to share the secrets of networking. But what does networking have to do with the campus event planner?

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