October 2005

By Heidi Brumbach, CSEP, Imagine Enterprises International

Have you ever wondered why some events get incredible media coverage while others that are equally interesting and newsworthy get none? The answer is usually because the first planner or organization (the one whose event got all the free publicity) knew how to work with the media and didn’t wait for the reporters to find the story on their own.

Subscribers: Click Here for the Full Story

Non-Subscribers: Click Here to Subscribe