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May 2005
Colors in Event Design: How to Evoke the Right MoodBy Heidi Brumbach, CSEP
Imagine Enterprises International
Color can have a tremendous effect on an event’s mood. There have been many studies conducted on how colors affect our emotions and impact our daily lives. Some people even believe that colors have special powers. Without trying to offer a lesson in the metaphysics of colors, here are some of the mainstream American meanings of colors for your consideration when you design your events.
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