October 2006

If you missed Magna Publications’ September 6 Web conference on “How to Plan Wildly Successful Campaign Events,” you missed a lot. In this 90-minute conference, Helena Weiss-Duman, an occasional contributor to these pages from the University of California, Berkeley, walked through the planning cycles and various events that make up a multiyear, multimillion- (or even multibillion-)dollar campaign such as the one just completed at her own university. We recap some of the highlights in this article.

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