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Newsletters:
In This Issue Current Issue Archives
February 2006
| Campus Events Professional - February 2006 - Full Issue … |
| Editor's Letter: Time to Focus on Reunions As you read this, we are just into February, but many of us are already thinking about summer and fall reunions. These events present perhaps the best chance all year to reconnect with alumni and encourage them to return to campus and to stay involved in university life. |
| Building Affinity: Keys to Successful Reunions from the University of Tennessee One of the biggest worries of planning an alumni reunion is attendance: no matter how well planned or innovative the activities, no matter how perfect the weather or how wonderful the theme, the event will not be a success unless alumni can be enticed to return to campus. How can a reunion planner be sure that the outdoor tents are full come reunion weekend? |
| What Went Wrong When the University of Tennessee responded to an alumnus’s request to host a special reunion for veterans, it set the date, began the publicity, and then looked to its alumni database to see who to invite. There was only one problem: the university had not been tracking veteran status as part of the tracking of its alumni. |
| Bulletin Board: 1940s USO Theme Event Looking to host a USO-theme event, as the University of Tennesee recently did for a special veterans' alumni reunion? Here are a few ideas and resources to get you started. |
| Product Showcase: Doing More with Slides Turn Microsoft PowerPoint slides into visually appealing accompaniments to a presentation. |
| When an Expert Makes the Difference: Florida Alumni Organizations Team with Marketing Firm to Multiply Scholarship Dollars Sometimes you have to spend money to raise money. Two years ago, Bethune-Cookman College and Florida A&M University called in a marketing and consulting firm to help them promote their annual joint alumni golf event. The result? A dramatic increase in the amount the campuses raised through the event for student scholarships. |
| Becoming a Media Master: Tips for Sharing Your Event through Print and TV By following these strategies, you can create an entire department of media masters. And your next event—and your university—will receive the attention they deserve. |
| Franklins Birthday Poses Challenge for Event Newbie Benjamin Franklin is well known as America’s own Renaissance man, proficient in many areas and specialties and unafraid to try new things. It is particularly appropriate, then, that when Franklin & Marshall College in Lancaster, Pa., decided to host a 300th birthday celebration for Franklin in January, it named a faculty member with no experience in campus events planning to chair the working group. |
