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February 2006
When an Expert Makes the Difference: Florida Alumni Organizations Team with Marketing Firm to Multiply Scholarship DollarsSometimes you have to spend money to raise money. Two years ago, Bethune-Cookman College and Florida A&M University called in a marketing and consulting firm to help them promote their annual joint alumni golf event. The result? A dramatic increase in the amount the campuses raised through the event for student scholarships.
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