May 2006

More and more, colleges and universities are competing with outside venues and vendors to attract special events to their campuses. According to Chuck Salem, president of Unique Venues, planners predict a 7 percent increase in the number of meetings planned industry-wide for 2006. Expenditures per meeting are also expected to increase 7 percent. This is good news for universities willing to open their doors: “[Meeting planners] are able to spend more money on your campus,” Salem says.

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