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October 2004

Do Bowl Wins Mean Better Students? Not Really, Economist Says

It’s not unusual to run across an anecdote about how one school’s bowl victory or Final Four win was followed by a spike in applications or alumni donations. In one of the more well-known stories, Boston College’s 1984 Orange Bowl victory led to a 30-percent increase in applications over the next two years. But does that mean that investing in a winning athletic program is a cost-effective way to improve the academic profile of your next freshman class?


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