In This Issue Current Issue Archives

June 2004

June 2004 full issue in PDF format


How IM and Virtual Tours Are Shaping Student Recruitment
Although Instant Messenger "seems to be the new phone for students," that doesn’t mean that’s how prospective students want to hear from colleges, says Chris Markle, Susquehanna University’s director of admission. And while the web has changed when in their college searches prospective students visit campus, it hasn’t lessened the impact that the visit has, he says.

Interactive Agent Gives Students the Answers They Need
Giving students easily accessible, timely answers to their questions can be an important factor in student satisfaction. Websites and portals only partially succeed at this: Although they hold many of the answers students are seeking, students have to surf around to find them.

Health Services Should Play Key Role in Recruitment and Retention
Many higher education administrators “don’t understand the work coming out of student health services,” says Reginald Fennell, president of the American College Health Association and professor of health studies at Miami University. Yet student health services affect nearly all aspects of the campus, including college choice and student persistence, he says.

Community Colleges Recognized for Aiding Underserved Students
City College of San Francisco and Community College of Denver are the winners of the 2004 MetLife Foundation Community College Excellence Award, which recognizes community colleges for improving the education of underserved students.

Learning Communities for Commuter Students
Many campuses host first-year learning communities for their residential students—-but what about their commuter students? A learning community piloted at Wilkes University in fall 2003 shows that commuter students indeed benefit from such programming.

Services for Distance Students Affect On-Campus Enrollment, Too
Your institution’s services for distance learning students affect the recruitment and retention of on-campus students--even residential students--too, says Ed Klonoski, executive director of the Connecticut Distance Learning Consortium.

Newswire
More Automation, More Trouble This Admissions Cycle
Affluence and Admission
Start Times, Course Availability, and Sleep
Undocumented Immigrant Enrollment
Mass Transportation Boosts Brand Awareness
‘Cost Crisis’ Perception Among Administrators


Resources
Revised Manual on Diversity and Federal Law
Student Retention in Online, Open, and Distance Learning
The Future of Higher Education