In This Issue Current Issue Archives

August 2006

Recruitment & Retention - August 2006 - Full Issue PDF
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Five Underused Electronic Recruitment Tools
Colleges could be taking better advantage of instant messaging, email, and other electronic communication tools in recruiting new students, a new survey indicates.

‘Dinner with the Deans’ Reaches Nontraditional Transfer Students
Admission recruitment events can sometimes be difficult areas in which to innovate, with every college and university attending college fairs, giving campus tours, and generally attempting to boost yield on a limited budget. As important as these events are to a college’s overall recruitment strategy, it may be both pleasant and effective to host an atypical event. However, the dual-purpose nature of recruitment events must always be kept at the forefront: not only are they essential for attracting new students, but admission events are also an unparalleled opportunity for the college to set the tone for the students’ educational experience and convey key values in a way that is appealing and efficient.

Resources
Bilingual college financing and outreach program; Revised higher education standards; State-by-State financial aid denial data

Award-Winning Retention Program’s Comprehensive Nature Transforms Results
Over the past decade, University of Connecticut has transformed a good retention program to one of the best in the country. It’s resulted in some outstanding increases in retention, class rank, SAT scores, minority retention and graduation rates, total applications, out-of-state applications, and four- and six-year graduation rates.

The State of Marketing in Continuing and Adult Education
Dealing with budget constraints and managing resources are the biggest challenges for continuing education marketers, according to a new State of Continuing Education Marketing report.

Newswire
States support background checks for enrollees, applicants; Foundation expands ‘College Advising Corps’; Commitment and community college completion rates

Programs Help Sophomores Ask the Big Questions
In their sophomore years, students begin to confront big life decisions: What discipline should I choose? How do I want to live? A sampling of sophomore year experience programs shows that campuses are increasingly focusing on guiding sophomores as they ask these questions.

Planning for Parents as Allies in Student Development
Parents can be some of our best allies in helping students develop and succeed, says Marjorie Savage, parent program director at the University of Minnesota. However, that won’t happen unless we plan services that help us work with—instead of against—students’ families.

Sample Parent Websites
The following websites offer a sampling of what institutions are making available for parents online.