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June, 2007
NewswireSharp increase in Web spending: According to a nationwide study by Lipman Hearne, Inc., and the Council for the Advancement and Support of Education (CASE), colleges are spending 50 percent more on marketing programs than they did in 2000. Much of the increase in the marketing budget went to support increased interactive and Web spending. The study is available at www.lipmanhearne.com/resources/. More news items follow.
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