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June, 2007
Avoiding Excessive Activity Syndrome in Retention PlanningBy Cindy Skaruppa
In retention planning, it’s easy to attempt to do too much. The tendency to take on too many projects and strategies simultaneously is so common that it has become known as what Richard Chang calls “excessive activity syndrome.” You know that you are doing too much when many different activities have been widely implemented, with limited measurable and visible results to show for the effort over a reasonable period of time.
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