Seven Steps to Recruiting Out-of-State Students on a Budget

Written by: Aaron Basko
Published On: May 1, 2013

Increasing out-of-state enrollment without making large budgeting or staffing increases can be a challenge. Institutional budgets are stretched thin, and many have seen significant cuts. At the same time, institutions are actively looking beyond their borders for additional students.

To public institutions and community colleges, out-of-state students represent a much-needed source of revenue, as the higher tuition revenue they can generate helps offset some of the underfunding of in-state students. Private institutions may not see the extra revenue benefit, but like their public counterparts, they value the additional prestige that comes from enrolling a diversified student body.

Many institutions, both public and private, also see recruiting out-of-state students as a way to shore up their enrollment in the face of declining numbers of high school seniors in some regions of the United States.

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