Distance Education

10 Ways to Improve Retention Rates of First-Generation Students: A Magna Publications White Paper is based on a Magna Online Seminar delivered by Jeff Davis, Ph.D. You will discover effective ways to support, assist, and validate this important segment of your school population and the challenges faced by first-generation students are surmountable with understanding and knowledgeable intervention.

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Looking for practical strategies and approaches for retaining students to your college or university? We provide a number of examples and practical strategies and approaches for retaining students as well as insights into better understanding why students leave school.

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Mobile-savvy students now routinely expect colleges to demonstrate their expertise with the latest technologies. How likely is it that you are making a poor impression on the students who are checking your institution out? We look at the most important elements of your online marketing campaign and present best practices with successful college and university websites. During this seminar we outline the most important elements of your online marketing campaign, while presenting the very best examples of the most successful college and university websites

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An energetic, enthusiastic tour guide can “sell” your institution better than almost anyone. Their presence and manner is just as important as your college president's when she or he meets with the general public. In fact, given that tour success is the best indicator of applications and, ultimately, enrollment, tour guides may be the most important ambassadors of your school. We share ways you can transform tour programs from areas of weakness into sources of great strength.

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It’s no secret that students communicate differently today, particularly through an ever-expanding menu of online social media. We take a look at the first major research project into social media utilization among admissions offices with one of studies principals. We provide solid information on how admissions programs are using social media. Learn what other schools are doing, and benchmark your own efforts.

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We give you the tips and tools you need to garner more out-of-state students at minimal cost. This seminar provides strategic and tactical advice for strengthening your out-of-state student market penetration, and increasing you applicant and enrollment numbers. It focuses on helping you with strategies that have minimal budget impact, but get immediate results.

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Your website is a powerful tool for marketing your institution and recruiting new students. In an era of cost-cutting, many are tightening their print budgets and turning more attention to online media. The advantages? Websites are affordable, flexible, and they offer opportunities to share your message in new and exciting ways. In this engaging seminar, explore straightforward but profound online changes that can transform your website into a powerhouse recruiting tool.

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Your retention rate reveals how students ”vote with their feet” with regard to your academic offerings, faculty and out-of-classroom experiences.  Retention rates are becoming more important to prospective students and taking on greater weight in publications that rank colleges and universities. We show you how to employ a holistic, strategic approach to retention that encompasses your entire institution.

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Returning adults, particularly those looking to complete degree work, demand online options, distance education programming, and a campus culture fitting their learning style. Ensure your institution is ready to serve adults effectively, with programs in the areas that matter to them most.  Effective Strategies for the Adult Degree Completion Market is a 28-page white paper based on a popular online seminar by Bruce N. Chaloux, Ph.D., past president of the Sloan Consortium, current Director of Student Access Programs and Services for the Southern Regional Education Board (SREB) and a highly-respected authority in adult degree completion.

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Ensure your institution’s online education options align with proven programs and policies for capitalizing on the adult market. We offer you a blueprint to effectively serve adult learners, from online offerings to campus life with proven strategies and practices. Presented by Bruce N. Chaloux, Ph.D., a leading expert in online and distance education issues, this seminar benefits many areas involved with the returning adult student market and their online education.

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Enrolling undocumented students presents unique challenges to colleges and universities. Their status has far-reaching implications for admissions, financial aid, and student conduct policies. Over a dozen states have enacted statutes to address these students, with some according enrollment, others restricting it. Federal and state courts have already begun hearing cases on the matter, and comprehensive immigration reform looms over the entire nation. Our presenter is well-versed in both the legal and educational implications of undocumented students.

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The need for more adult learner focused programs at colleges and universities is indisputable.  Projections for the US workforce indicate the need for better trained, well-educated workers.  Unfortunately, the rate of graduation for high school students continues to decline. We will help you understand the critical elements needed to enroll and retain the market of adults who finished high school and never attempted college, those with some college and no degree, and adults desiring a career change.

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As demographics in the United States shift, higher education institutions must remain engaged in educating the future leaders of our country. This means recruiting, retaining, and graduating more students of color. If you haven’t reviewed your admissions policies lately, now is a great time to revise them from the perspective of broadening your awareness of multicultural issues. We provide you with practical tools, models, and best practices for recruiting, retaining and graduating students of color over the next ten years.

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To reach your audience today, you need a careful balance of social and traditional media. Find out how to achieve that balance in your marketing programs in this eye-opening seminar. You can’t simply dismiss popular social media as fads, because your peer institutions are all active in those spaces. We review the state of the art in social media, and show you how leading institutions are using them to enhance their marketing programs.

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Now more than ever, it is vital to use your information session to tell the university’s story in a way that is relevant, engaging, and memorable. This advice-packed seminar details how to build and deliver information sessions that exceed visitor expectations and translate into enrollment success today.

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Every year, residential life staff and student affairs counselors see an increasing number of students enter college with some type of psychological problem or mental illness. They are presented with reams of data and survey results highlighting the increased risk and problems this generation of students has to face when going to school.

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Today it’s recognized that when it comes to evaluating prospective college and university students’ applications, it’s imperative to go beyond GPAs and traditional test scores to identify the best and brightest. Grade inflation reduces the usefulness of grades, while standardized tests measure only a limited span of student abilities. Learn more on the latest methods from a respected voice in using nontraditional methods in admissions.

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Latinos are the fastest growing population in the U.S. Their presence is a valued addition to our college campuses, and you want to do all you can to help them succeed. However, recruitment and retention of this population has been a significant and complex challenge. Numerous strategies and costly programs to increase Latino student success have been tried for many years, often with mixed results and low return on investment.

In Latino Student Success: Fresh Thinking, New Strategies, you will learn proven approaches for working with this key population that are successful and financially responsible. You’ll get practical ideas.

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Remember when an “old” student was a 22-year-old senior? Now, nearly half of all college and univeristy students will be adults over 25. That’s a remarkable shift from even a decade ago. With the new demographics come new marketing challenges. One of the industries leading experts outlines best practices and strategies for effective targeting and recruiting.

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Managing enrollment in today’s marketplace means tracking fast-moving trends and adapting to change. We've condensed a wide range of vital enrollment management information into a time-saving seminar. From the latest on tuition discounting trends, up-to-date economy projections, use of social networking, and more all conveniently distilled for you.

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If your admissions department is like most, budgets have been rewritten. Staff has been shuffled. The financial aid picture has shifted dramatically. Not everybody likes change. In fact, it can have a downright deleterious effect on staff morale and performance. What can you do about it? We can help with this seminar presented by two veteran admissions professionals.

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There was a time when people with chronic illness didn’t have the chance to get a college education. Whether their illnesses were too difficult to manage, or colleges themselves lacked the proper environment and services, those struggling with their physical health also often found themselves denied the opportunity to thrive intellectually. People with conditions ranging from diabetes and heart disease to cancer and MS now have far greater opportunity to enrich their lives in the classroom. Learn essential strategies for meeting these challenges.

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The New Distance Education Director's Pack provides valuable insight on creating, implementing and managing distance education programs.

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It’s generally agreed that the sooner you engage incoming students in your retention program, the better your results will be. That would naturally lead you to assume that Day One – the first day of school – would be the optimum time to start. Our experts experience reveals that you can achieve still better results by starting before Day One – engaging and involving students from their very first contacts with your institution. We focus on critical elements of an “early engagement” strategy

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It’s never been easy to recruit and retain top students.  The state of the economy has made the job even more difficult by reducing financial aid and limiting resources. In this seminar we provide you with the key strategic and tactical tools to make that working relationship a reality.

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Recruitment & Retention newsletter helps you meet the fundamental challenges facing educational institutions…to get and keep the students most likely to thrive and contribute to your campus community. Every issue is filled with insights from both our editorial board and contributors from colleges and universities nationwide, helping you build a dynamic and successful program.

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Homesickness can lead to isolation, unhappiness, symptoms of depression, and ultimately, withdrawal from school. There are ways to help students overcome feelings of homesickness. We examine them in this seminar.

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Return on Investment is now one of the leading criteria students and parents consider when choosing a four-year college.  You can thank rising tuition, decreased financial aid, and a tight job market for this new trend. We provide you with a series of outcomes-based strategies designed to help you communicate your institution’s overall value to students and parents.

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We give you best practices and examples from higher education websites (both traditional and mobile) for effective student recruitment and retention – to degree completion and continuing education programs. The goal is to leave you better prepared to make the necessary changes in your online marketing that will ensure you meet your enrollment goals.

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In this white paper, you will learn how to develop quantitative and qualitative feedback mechanisms that can provide an accurate picture of the quality of your campus tour experience. Through proper assessment, you will learn what message your guides are sending, how your campus is perceived, and whether your guests are getting the information and service they expect.

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The campus visit may be the single most important factor in a student’s college selection, and the cornerstone of every great visit is the campus tour. Unfortunately, many campus tour programs fall short when it comes to closing the deal. Learn how to build a winning program that boosts conversion and yield results from visitors…an affordable way to increase your overall applicants.

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Male and female students face challenges in adapting to the demands of college life … but not necessarily the same challenges. The things students typically struggle with differ substantially by gender. In this seminar, two respected voices in student affairs look at the challenges most commonly impacting both men and women and provide you with ways to win institutional support for improving practices.

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With minority enrollments improving, colleges and universities are looking beyond admissions issues, to retention – particularly, to promoting success among enrolled minority students. But there’s a hitch.  While every institution has a desire to see improvement, many of them don’t have a plan to get there. And without solid planning, as the saying goes, a goal is just a wish. We'll give you practical advice to help build a program devoted to minority success.

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Many institutions take a “Ready … fire … aim” approach to program development and marketing. They move ahead without a real understanding of their market, its preferences, its needs or how to reach it. In essence, they just keep firing and hope they hit something. We'll provide you with sound research and market data to prevail in the competitive marketplace of adult education

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Admissions planning and enrollment management have always entailed a certain amount of “guesswork,” but the situation has become even more complicated. What worked in the past might not work this year–or next. Predictive modeling is one of the best tools to have in your arsenal for analyzing past efforts and anticipating future results. We explore the many ways predictive models can help your institution to thrive despite turbulent times.

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The key to a truly successful site is being able to pinpoint both what is working, and what needs to be adjusted. For that, you need web analytics. Just mentioning web analytics may cause heart palpitations among people who consider themselves not technically oriented. Fear not. Yes, there are more analytics out there than any sane person needs to know. But you don’t have to use them all. We help you discover the key analytics you need to know to continuously improve your recruitment website.

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Four leading admissions professionals from across the country present this 90-minute seminar and share proven success stories and first-hand thoughts on areas of opportunity in the current market. The economic downturn has forced higher education institutions to innovate and re-evaluate everything from financial aid to communication. The current climate demands these creative solutions.

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Nobody knows your school like those who’ve been there. And nobody can sell it like them, either: an enthusiastic alum is an exceptionally persuasive advocate. More schools are turning to their alumni for help in recruiting a new generation of students. We show you how to use alumni as strategic partners to attract the best and brightest students.

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