Communicating Change to Adjuncts

The debate rages. How to communicate for change? As early as 350 B.C., Aristotle had a theory. Most of us communications professionals turned educators have at least one answer. In our contemporary world, T.J. and Sandar Larkin (Communicating Change, McGraw-Hill, New York, 1994) tell us that if communication is to change behavior, it must be grounded in the values and interests of its receivers. When the receiver is an adjunct faculty member and the objective is to raise the standards for learning outcomes in his or her classroom, "change" can be a four-letter word.

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