The "Gotta Wanna" Principle

Quick: How do you motivate someone you don't often see? Sound like the opening of a bad joke? Not at all. Therein lies the fundamental challenge of managing professionals whose very career choice rests on the simultaneous hunger for freedom and dignity. Freedom translates as being independent of rigid constraints that govern an individual's approach to fulfilling his responsibility. Dignity rests in being viewed as a professional whose skills and knowledge serve a higher purpose.

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