Establishing, Maximizing, and Refining Your Advisory Board

Defining the purpose and raison d’ętre of your advisory board is a critical first step in creating your board. A common function of an advisory board is to provide strategic guidance and expertise where you need it most—with an emphasis on the word “advise.” Explore these questions to bring clarity to your thinking: Where do you need assistance as a leader? What kind of expertise do you need to tap, and who has it? Once you have a clear mission and set of goals for your board, you are on your way to writing out a “charge” to your board that articulates members’ roles vis-ŕ-vis your mission statement and goals.

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