Getting Your Share of the Adult Degree Completion Market

There's a huge market for online degree programs out there, one whose surface has just been scratched. It's the "adult degree-completion market" and there are tens of millions of people in it all across the country. These are people who started school but for whatever reason—jobs, family responsibilities, re-location, lack of financing—never completed their degree program. Significant numbers of them now want to return to school, to get their Associate's, their Bachelor's, or professional certification. And they're particularly drawn to online programs, with the flexibility of time and place that online study offers. How can your institution tap into this market?

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