Social Media in Higher Education: Legal Considerations
Social Media Legal Exposure: Are You Ready for the Risk?
If you’re not careful, it won’t take you very long to tweet your way into some kind of trouble. Social media is relatively new, very exciting, and rife with potential pitfalls.
If you don’t know what the risks are, you can get your institution into trouble with legal issues such as defamation, vicarious liability, copyright and trademark violations, and more.
But Facebook, Pinterest, Twitter, Instagram, and other social media platforms don’t have to be danger zones loaded with legal landmines.
They can be just what they were intended to be: innovative and fresh ways to communicate with and engage students, alumni, and other populations.
The key to making this happen is evaluating social media options and developing a social media strategy that guides individual and institutional uses of various platforms.
In this Magna Online Seminar learn about the most common social media legal issues and how to address them—and ultimately prevent them at your institution.
A good institutional social media strategy will provide clear guidance for how to use—and how not to use—social media in the course of your work.
Knowing the risks will give you the confidence you need to explore new social media platforms and to fully tap their potential without hesitation.
Social media is casual. It can be fun. But it is not unregulated, and misusing it does carry legal consequences. With thoughtful planning and identification of key issues, institutions can limit their liability while still using social media to create a vibrant and meaningful presence online.
Social media can expose institutions and employees to legal risk, but sound procedures and best practices can help limit liability.
Awareness is the first step, and Social Media in Higher Education: Legal Considerations helps you recognize the social media uses that can trigger legal issues.
Once you know how to identify risks, you can better address them in social media practices. Of course, you don’t have to re-create the wheel.
This seminar presents the common concerns other institutions have faced and the best practices they have adopted.
More specifically, in this seminar you will learn:
- The importance of creating a social media strategy
- How to distinguish employees’ personal social media use from institutional social media use
- The value of providing social media training to employees responsible for using institutional accounts
- How to build social media training using the material presented in this seminar
The goal is not to dampen enthusiasm or extinguish social media use, but instead to safely facilitate it with clear guidelines, frameworks, protocols, and more.
Any institution using social media needs to be aware of potential pitfalls and consequences.
While some institutions have been using social media for some time and have appropriate policies in place, others—particularly small or mid-sized institutions—may not yet have evaluated their strategies or considered related implications.
Social Media in Higher Education: Legal Considerations would be particularly useful for the following:
- In-house counsel
- Community relations staff
- Publicity, media relations, and other communications staff
Order this program today-because it is possible to craft social media strategies that are neither cumbersome nor restrictive, and you can learn how in Social Media in Higher Education: Legal Considerations.
Product Code: OC14DA