Founded in 1972, Magna Publications serves the higher education community supporting professional development.

Identifying & Assessing Student Learning in Athletic Programs


Intercollegiate athletics can contribute to student learning, bring your campus community together, and promote your institutional values. The key to articulating those benefits is in fostering collaboration between student affairs and athletic departments, and this presentation shows you how.

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The case for collaboration between student affairs and athletics

Intercollegiate athletics tend to inspire controversy, and it doesn’t always involve a referees call.

While enthusiasts see college athletics as a valuable addition to campus life, detractors view athletics as a problematic distraction.

Yet some say intercollegiate athletics and student affairs can all work together to promote student success and institutional goals.

Find out how with Identifying & Assessing Student Learning in Athletic Programs: The Case for Collaboration Between Student Affairs & Athletics.


This presentation helps you find new ways to collaborate with your colleagues to promote student learning and student success.

It also helps you demonstrate your contribution to the greater campus community – key outcomes for you in today’s higher education environment.

Learning Goals

After participating in this seminar, you’ll be able to:

  • Explain why collaboration between student affairs and intercollegiate athletics is important for student learning and student success
  • Identify ways to build partnerships between student affairs and athletics
  • Analyze different models for identifying and assessing student learning goals in intercollegiate athletics

Topics Covered

Colleges and universities everywhere are under such extraordinary pressure that every unit of every school needs to pull together to support the larger institutional goals.

That includes athletics.

Too often it seems there’s a great divide between intercollegiate athletics and the rest of your institution.

But this NCSL Online Seminar shows you how to bridge the gap between the gym and the library.

In Identifying & Assessing Student Learning in Athletic Programs, McClellan shows you how to connect with colleagues across your campus community to promote long-term student success.


  • What it takes to find opportunities for collaboration
  • The seven strategic areas where you should focus your efforts
  • The impacts you need to measure, and what you should do with those measurements
  • The priorities your work should address

Intercollegiate athletics are associated with benefits such as:

  • Developing student leaders
  • Increasing support for public institutions
  • Enhancing alumni fundraising
  • Uniting your campus community

But college sports can also contribute to challenges such as:

  • Budget shortfalls, since only 23 of 228 NCAA athletic departments generate enough revenue to cover their expenses
  • Widespread reports of poor academic preparation and performance among student athletes, along with allegations of preferential admissions treatment
  • Violent incidents and potential cover-ups, with one out of three sexual assaults on campus perpetrated by college athletes

This Magna Online Seminar will show you how to forge better connections between athletic programs and the rest of your campus community.


Whether you’re a veteran of higher education administration, just starting your career, or somewhere in between, you’ll find Identifying & Assessing Student Learning in Athletic Programs advantageous for your professional development.

The presentation is geared toward individuals working in student affairs, intercollegiate athletics, and college recreation.

This seminar will be particularly valuable for those working in the following positions:

  • Deans of students
  • Directors of student life/activities
  • Directors of athletics
  • Directors of student-athlete support services
  • Coaches
  • Senior student affairs officers
  • Direct reports to any of these positions
  • Faculty members in graduate programs in student affairs, higher education, athletics, and recreation


Find out how you can increase the benefits and minimize the challenges of college sports for your campus community in this seminar.

Product Code: LC14AC

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