This website is owned and operated by Magna Publications, Inc. We are committed to protecting the privacy of our visitors while they interact with the content, products, and services on this site (the “Site”). This Privacy Policy applies to the Site only. It does not apply to other websites to which we link. Because we gather certain types of information about our users, we want you to understand what information we collect about you, how we collect it, how that information is used, and how you can control our disclosure of it. You agree that your use of the Site signifies your assent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

1)  Information Collected

We collect two types of information from you: i) information that you voluntarily provide to us (e.g. through a voluntary registration process, sign-ups or emails); and ii) information that is derived through automated tracking mechanisms.

  • Voluntary Registration Information.  

In order to fully access this Site, you must first complete the registration process, during which we may collect personal information about you. The information will include your name, title, institution, address, phone number, and email address. We do not collect personally identifiable information about you except when you specifically provide such information to us on a voluntary basis.  

By registering with us, you consent to the use and method of disclosure as described in this Privacy Policy.

  • Voluntary Information for Services and Features

We [also] collect personally identifiable information when you choose to use certain other features of the Site, including: i) making purchases, ii) consenting to receive email or text messages about upcoming promotions or events, iii) consenting to receive email, iv) participating in our forum, iv) commenting on articles, v) accessing articles and on-demand programs. When you choose to use these additional features, we require you to provide your “Contact Information” in addition to other personal information that may be required to complete a transaction such as your phone number, billing and shipping addresses and credit card information. Occasionally, we may also request information such as your shopping preferences and demographics which will help us better serve you and our other users in the future.

  •  Non-Identifiable Information

Magna Publications uses a third-party analytics provider, such as Google Analytics, to monitor and analyze site traffic. Our systems collect basic information about your computer, including IP address, location, operating system or browser. We also collect information about the content and services our users access on the site, including the pages they visit and the duration of use. We use this information to help us understand the needs and preferences of the Magna audience as a whole. This information is not used to identify any specific user or track a specific user’s behavior on the site. Our systems also collect information from cookies, web beacons and similar technologies. To read more about our use of these technologies, please see the “Cookies” section.

  •  Cookies

Our site uses “cookies” and other tracking technologies. Cookies enable us to serve secure pages to our users without asking them to sign in repeatedly. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. If a user’s system is idle for a defined time, the cookie will expire, forcing the user to sign in again to continue their session. This prevents unauthorized access to the user’s information while they are away from their computer.

You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the Site.

Third-Party Cookies: In the course of serving advertisements to this site, our third-party advertisers may place or recognize a unique “cookie” on your browser.

2)  How We Use Your Information

Magna Publications will not disclose, give, or sell any email address information to third parties for any purposes other than to our suppliers and other third parties who need to know in order to deliver services on behalf of Magna Publications or unless required to do so by law. Further, Magna Publications reserves the right to contact you regarding matters relevant to the underlying service provided and/or the information collected.

You may receive print mailings from Magna Publications or other reputable companies, however you can have your name put on our do-not-share list by calling us at the number provided above, e-mailing us at the above address, writing to us at the above address. Again, as an overall policy, we do not sell or share email addresses of our customers with any third parties. To be removed from any of our promotional lists, please provide us with your exact name and address.

Please note that personally identifiable information is used only to provide you with a more enjoyable, convenient online experience and to help us identify and/or provide information, products, or services that may be of interest to you. We use your personally identifiable information to support and enhance your use of the Site and its features, including without limitation: fulfilling your order; providing customer service; tracking usage of subscriptions; and otherwise supporting your use of the Site.

Magna Publications may use your personal information for target advertising toward you based on things such as region, products purchased, job responsibilities, etc.

We may permit certain trusted third parties to track usage, analyze data such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring Web site (if any) and other parameters in the URL. This is collected in order to better understand our Web site usage and enhance the performance of services to maintain and operate the Site and certain features on the Site. We may use third parties to host the Site; operate various features available on the Site; send emails; analyze data; provide search results and links and assist in fulfilling your orders.


3) How We Protect Your Information

We are committed to protecting the information we receive from you. We take appropriate security measures to protect your information against unauthorized access to or unauthorized alteration, disclosure or destruction of data. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

4) Third Party Advertising

Advertisements appearing on this Site may be delivered to you by Magna Publications or one of our Web advertising partners. Our Web advertising partners may set cookies. Doing this allows the advertising partners to recognize your computer each time they send you an advertisement. In this way, they may compile information about where you, or others who are using your computer, saw their advertisements and determine which advertisements are clicked. This information allows an advertising partner to deliver targeted advertisements that they believe will be of most interest to you. Magna Publications does not have access to or control of the cookies that may be placed by the third-party advertising servers of ad partners.   

This privacy statement covers the use of cookies by Magna Publications on and does not cover the use of cookies by any of its advertisers.  

5)  Accessing and Updating Your Personal Information and Preferences

We provide mechanisms for updating and correcting your personal information for many of our services. You may modify or remove any of your personal information at any time by logging into your account and accessing features such as edit and account.  

6)  Your Right to Information

We give you the ability to manage your settings and preferences, including the ability to modify or remove your personal information. You can also ask that we correct or delete your data, if so justified. We protect your right to information by answering your questions concerning the processing of your data and respecting your right to access to your account settings, payment information or other information resulting from your use of Magna Publications sites and services. Persons in certain jurisdictions, including those in European Union (EU) member states, may have additional legal rights and protections and we are committed to complying with those rights and protections. To exercise your right to your information under applicable law, please email us at

7)  Email Choice/Opt-out

If any user who receives an email from the Magna Publication and would prefer not to receive such communications in the future, [he or she] can do so by following the instructions at the bottom of the emails. If you prefer, you may call us at 800-433-0499 during business hours or send an email to We will implement your opt-out requests promptly, but you may still receive communications from us for up to ten business days as we process your request.

8) Children’s Privacy and Parental Controls

We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to use the Site. Parents should be aware that there are parental control tools available online that can be used to prevent children from submitting information online without parental permission or from accessing material that is harmful to minors.

9) How We Protect the Security of Your Data

We have put in place appropriate organizational, technical and physical safeguards to help prevent unauthorized access, maintain data security and correctly use the information we collect. We work to protect the security of your information notably during transmission, using HTTPS to encrypt any data you provide via our sites and services. However, no manner of data storage or transmission is completely secure. It is also important for you to protect your data, especially to prevent unauthorized access to your password and to your computer.

10) Disclaimer to Security

By consenting to the Terms and Conditions of the Site and hence the Privacy Policy, you consent that no data transmission over the Internet is completely secure. We cannot guarantee or warrant the security of any information you provide to us and you transmit such information to us at your own risk.

11) Notification of Changes

Magna Publications reserves the right to change this Privacy Policy from time to time at its sole discretion. If at some point in the future, there is a change to our Privacy Policy, unless we obtain your express consent, such change will only apply to information collected after the revised Privacy Policy took effect. Your continued use of the Site indicates your assent to the Privacy Policy as posted.

13)  SMS Messaging Terms & Conditions:

When you opt-in to the service, we will send you a message to confirm your signup.

By opting into messages, you agree to receive recurring automated marketing and informational text messages from Magna Publications for Magna Publications. Automated messages may be sent using an automatic telephone dialing system to the mobile telephone number you provided when signing up or any other number that you designate.

Message frequency varies, and additional mobile messages may be sent periodically based on your interaction with Magna Publications. Magna Publications reserves the right to alter the frequency of messages sent at any time to increase or decrease the total number of sent messages. Magna Publications also reserves the right to change the short code or phone number where messages are sent.

Message and data rates may apply. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. Your wireless provider is not liable for delayed or undelivered messages.

Your consent to receive marketing messages is not a condition of purchase.

Carriers– Carriers are not liable for delayed or undelivered messages.

Cancellation– You can cancel any time by texting “STOP”. After you send the SMS message “STOP”, we will send you a message to confirm that you have been unsubscribed and no more messages will be sent. If you would like to receive messages from Magna Publications again, just sign up as you did the first time and Magna Publications will start sending messages to you again.

Info– Text “HELP” at any time and we will respond with instructions on how to unsubscribe. For support regarding our services, email us at

Transfer of Number– You agree that before changing your mobile number or transferring your mobile number to another individual, you will either reply “STOP” from the original number or notify us of your old number at The duty to inform us based on the above events is a condition of using this service to receive messages.

Messaging Terms Changes– We reserve the right to change or terminate our messaging program at any time. We also reserve the right to update these Messaging Terms at any time. Such changes will be effective immediately upon posting. Your continued enrollment following such changes shall constitute your acceptance of such changes.


If you have any questions or concerns regarding this Privacy Policy please contact:

Magna Publications
Customer Support
2718 Dryden Drive
Madison, Wisconsin, 53704
608-246-3590 (International)