How Can Media Richness Theory and Social Presence Theory Improve My Instruction?

Despite the increased number of institutions providing online learning programs, and more students choosing distance education, student retention remains one of the largest challenges in higher education. Attrition rates are 10% to 20% higher in online courses than their face-to-face counterparts. While online course formats offer convenient methods of instruction, poor course development often leads to high attrition rates. This program explores how applying Media Richness Theory (MRT) and Social Presence Theory to online course design and instruction can aid overall program retention and student satisfaction.

Purchase the How Can Media Richness Theory and Social Presence Theory Improve My Instruction? 20-Minute Mentor program, presented by Evie Orgeon. In this 20-minute session, youll learn research-based tactics and strategies to engage students as well as how to choose teaching tactics and strategies based on what will be most successful with students.

Learning Goals

After this program, participants will be able to:

• Define MRT, SRT, and state the applicability and educational value of these theories in course design and instruction
• Name specific examples of how, when, and where to use these theories in online instruction

Topics Covered

• Define Media Richness Theory
• Define Social Presence Theory
• Understand the purpose, applicability and recognize the educational value of MRT and SRT
• Demonstrate the importance of applying these theories to course design
• Give specific instructional strategies and examples for using Media Richness Theory and Social Presence Theory in a course

Audience

This program will benefit:

• Online Instructors
• Instructional Designers
• Administrators

Product Code: PM19DA