Opening Keynote

Friday, November 19, 2021

Become Your Own Brand: Emergent Leadership Strategies for Post-Graduate Success

Become Your Own Brand keynote teaches students how to thrive in their industry before graduation. In a global market, the competition for jobs is fierce and most companies are hiring students that know how their skills, passions, and experiences connect to the workforce before they begin their professional career. This keynote connects studentโ€™s major, strengths, and passions to create an academic pre-professional plan that promotes leadership development in their field. BYOB provides strategies to improve studentโ€™s confidence and campus experience, by building their pre-professional brand at the university. Learning objectives
  • Audit and budget weekly schedule to avoid procrastination
  • Connect studentโ€™s background, passion, and interests to relevant majors and professional development experiences on campus
  • Develop strategies to envision, market, and promote oneโ€™s self during college to improve their campus experience


Dar Mayweather is a leadership studies faculty member at the University of North Carolina Wilmington and has more than a decade of diversity and inclusion teaching, consulting, and training experience. His professional journey began in corporate, then mental health, before ending up in higher education. He holds a BS in criminal justice, a MS in education and is currently pursuing a Doctorate in educational leadership at Eastern Michigan University. He received Eastern Michigan University’s Student Success and Engagement Award and the State of Michigan’s King Chavez Parks Future Faculty Fellow Award. Mayweather’s work focuses on Black student activism, inclusive leadership development, and equity in higher education. He credits a lot of his professional growth to the Social Justice Training Institute and the Intergroup Relations Department at the University of Michigan.